In recent years, it's become clear that we can't keep doing business as usual. The costs to our people and the planet are just too great. But what and how do we change? That’s what a small and mighty group of businesses called B Corporations is trying to figure out. And that's what I explore today with two leaders from the B Corps community, Jennifer Kongs and Veena Harbaugh.
As a founding partner of Bark Media, Jennifer and her colleagues run B The Change, the storytelling platform that supports B Corps and B lab, the organization behind the movement. She works closely with Veena, who’s the Marketing Director at B Lab, to help everyone in the B Corp community develop and share stories about their successes - and sometimes failures - as a way to grow their collective reach and impact.
As you'll hear from our conversation, stories play a critical role in fostering learning and innovation inside organizations, and across the B Corps community. Recently, they've also started to play a bigger role in helping B Corps come together to tackle some of the toughest and most damaging narratives in our culture that stop us from tacking action on critical issues from climate change to racism.
In addition to sharing practical and actionable examples of how stories support this work in this episode, Jennifer and Veena also tell some pretty compelling stories about the power of the B Corp movement to inform and inspire a new way of balancing purpose and profit to use business as a force for good. That includes discovering ways to tell stories even if you don't have a dedicated comms person and tips for finding stories across your organization.
If you want to know more about how B Corps work or just be inspired by their stories, you can find out more and sign up for their fabulous newsletter at https://bcorporation.net.
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